Local Marketing Specialist I
LOCAL MARKETING SPECIALIST I
Local Marketing Specialist I prepares and disseminates information regarding BASIS Charter Schools in Arizona, Louisiana and Washington DC through newspapers, periodicals, television, radio, social media and other communication channels.
The focus is on ensuring the general population and target audience in these markets are aware of BASIS Charter Schools and have an accurate perception of the unique value we offer our students and their families.
The position reports to the director of marketing.
Draft press releases, pitches, case studies, white papers, and media summaries
Build relationships with new media contacts and maintain relationships with existing contacts
Manage media requests in a timely and professional manner
Pitch story ideas and content to media
Ensure all communication is cohesive with the brand image
Track and analyze media coverage to inform future campaigns
Measure PR program impacts using regular reporting
Organize, schedule, and prepare key leaders for press interviews
0 to 2 years of related experience preferably in a Local Marketing firm or corporate marketing/Local Marketing department
Excellent organization skills
Demonstrated ability to prioritize tasks and manage time effectively
Strong working knowledge of a variety of Local Marketing programs
Strong oral and written communication skills
Proficient in Microsoft Office
Proven ability to develop, implement, and execute successful Local Marketing campaigns
Bachelor’s degree in Local Marketing, marketing, communications or related field is preferred.
Benefits and Salary:
- Salary for this position is competitive and dependent on education and experience
- BASIS.ed offers a comprehensive benefits package, including but not limited to:
- Employer paid medical and dental insurance
- Vision insurance
- Ability to add dependents
- 401k with partial match that grows over time
Local Marketing Specialist I: $50,000 to $66,500
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential.
Notice of Non-Discrimination: In accordance with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, Title II of the Americans with Disabilities Act of 1990, the Boy Scouts of America Equal Access Act and applicable state law, BASIS* does not discriminate on the basis of actual or perceived race, color, religion, national origin, sex, age, disability, gender identity or expression, or any other classification protected by law in any of its business activities, including its educational programs and activities which comply fully with the requirements of state and federal law and Title IX. The following person has been designated to handle inquiries regarding BASIS’ non-discrimination policies: Beverly Traver, Compliance and Equity Investigator, BASIS Educational Group, LLC., 7975 N. Hayden Rd, Scottsdale, AZ 85258, (480) 289-2088.
*As used in this policy, the term "BASIS" refers to: BASIS Educational Group, LLC, BASIS Charter Schools, Inc., BTX Schools, Inc., BDC, A Public School, Inc., BBR Schools, Inc., and all affiliated entities.