Local Marketing Specialist I
LOCAL MARKETING SPECIALIST I
Local Marketing Specialist I prepares and disseminates information regarding BASIS Charter Schools in Arizona, Louisiana and Washington DC through newspapers, periodicals, television, radio, social media and other communication channels.
The focus is on ensuring the general population and target audience in these markets are aware of BASIS Charter Schools and have an accurate perception of the unique value we offer our students and their families.
The position reports to the director of marketing.
Draft press releases, pitches, case studies, white papers, and media summaries
Build relationships with new media contacts and maintain relationships with existing contacts
Manage media requests in a timely and professional manner
Pitch story ideas and content to media
Ensure all communication is cohesive with the brand image
Track and analyze media coverage to inform future campaigns
Measure PR program impacts using regular reporting
Organize, schedule, and prepare key leaders for press interviews
0 to 2 years of related experience preferably in a Local Marketing firm or corporate marketing/Local Marketing department
Excellent organization skills
Demonstrated ability to prioritize tasks and manage time effectively
Strong working knowledge of a variety of Local Marketing programs
Strong oral and written communication skills
Proficient in Microsoft Office
Proven ability to develop, implement, and execute successful Local Marketing campaigns
Bachelor’s degree in Local Marketing, marketing, communications or related field is preferred.
Benefits and Salary:
- Salary for this position is competitive and dependent on education and experience
- BASIS.ed offers a comprehensive benefits package, including but not limited to:
- Employer paid medical and dental insurance
- Vision insurance
- Ability to add dependents
- 401k with partial match that grows over time
Local Marketing Specialist I: $50,000 to $66,500