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Director of Communications
Director of Communications
|Office:||BASIS Independent McLean|
BASIS Independent McLean is seeking qualified candidates for a Director of Communications!
Our mission is redefining education by raising the standards of student learning to the highest international levels. BASIS Independent Schools provide a joyful learning community, where hard work is celebrated and intellectual pursuits result in extraordinary outcomes. In just three years we have established six highly-regarded BASIS Curriculum schools (K-12) in some of the world's most dynamic regions: New York, Silicon Valley, and Northern Virginia, with more campuses opening in the coming years. BASIS Independent is building a team of highly-talented, passionate and hardworking professionals to ensure our students receive the best education in the world. Join us!
You can expect to...
BASIS Independent Schools is seeking a Director of Communications to join our energetic, passionate school leadership team. In this role you will be instrumental in driving both the strategy and execution of internal stakeholder communications as well as playing a crucial role in communicating the vitality of our school community to the BASIS Independent Schools network and to our local, external community. Your ability to anticipate and respond to both the communication needs and wants of our internal stakeholders will constantly be tapped while you act as the "storyteller in residence" for our schools. In this unique role you will be successful in using communications to support the efforts of our admissions and recruiting teams and to support retention efforts led by the Head of School. The position directly reports to the Head of School at BASIS Independent McLean, with indirect accountability to the BASIS Independent Schools Managing Director of Marketing and Communications.
- Collaborate with school leadership, your local admissions teams, and other senior management to develop and implement communications strategies to broaden the impact of BASIS Independent McLean and the network of BASIS Independent Schools
- Generate content (e-newsletters and blog posts) based on a collaboratively developed editorial calendar to highlight your school's curricular achievements, cultural values, and community events
- Maintain and drive positive traffic to social media sites including Great Schools, Yelp, Facebook, Twitter, Instagram, Google+, Niche.com
- Ensure clarity, efficacy, and consistency of messaging across departments (academic newsletters, administrative policy, auxiliary programming, college counseling, media relations, etc.)
- Act as a point-person for external inquiries (outside of general enrollment inquiries), overseeing organizational response in close collaboration with key internal stakeholders
- Achieve tangible outcomes via external partnerships and earned media that enhance the prestige of the school and increase opportunities for students/families (internships, research)
- Manage media release permissions and ensure balanced student/family representation within school publications
- Act as a school liaison to parent volunteer committees
- Manage and maintain a dynamic school parent portal and update school specific website content
- Oversee execution of and contribution to a twice yearly survey monitoring student and parent satisfaction.
- Track and report alumni activity
To join our team you must...
- Have a unique gift for storytelling and communications
- Have keen attention to detail
- Have passion for education and the mission of BASIS Independent Schools
- Be a voracious learner - you keep on top of trends in communications, particularly in the digital and social media space
- Be excited at the prospect of establishing and improving upon best practices in communications
- Be a self-starter who can prioritize and work on a number of projects at once
- Have exceptional interpersonal skills
- Have superior judgement in crisis scenarios
- Have a collaborative attitude - you must be a team player
- Have persistence and uncanny project management skills
Bachelor's degree in Communications, Writing, PR, or a related field, plus 5 years in a similar role, ideally for an early-stage organization (start-up).
The Nitty Gritty...
Benefits and Salary: Salary for this position is competitive and dependent on education and experience. BASIS Independent Schools offers a comprehensive benefits package.
Note: BASIS.ed, BASIS Schools, Inc., BDC, A Public Charter School, Inc., BTX Schools, Inc., BASIS Independent Schools, LLC and BASIS Global, LLC are Equal Opportunity Employers. All qualified applicants for employment are recruited, hired and assigned without discrimination on the basis of actual or perceived race, color, religion, sex, age, national origin, sexual orientation, disability or any other classification protected by law. All of these entities expressly prohibit any form of unlawful employee or student harassment.
Job Reference #: 580827